Shops, cafes and car parks dependent on passing trade all have one thing in common – the occasional headache of advertising boards blowing over. A water-based pavement sign is a practical solution for businesses, a free-standing board that is lightweight to transport and stable once in place.

It’s a simple idea. A plastic plug lets you fill the hollow polythene base with water or sand, and the extra weight keeps the board up in gusty conditions. The A-board and cone formats can take up to five litres. And when it’s time for the unit to move, they can be emptied again.

Industrial salt is included with each unit to prevent the contents from freezing in cold weather, which protects the base against cracking from frozen water.

Different formats for different jobs. The A-board is double-sided with a printed vinyl graphic on each side so the message can be seen by passers-by from either direction, and it folds flat for storage. When empty, the cone is lighter and is often used to carry safety messages in car parks and school grounds.

Indoor and outdoor use are both covered, and typical locations include the entrances to shops, car parks and playgrounds, as well as roadsides and busy pavements. Units are supplied unassembled with an instruction sheet so no specialist tools are needed for assembly.

Weighted formats for shop forecourts offer another route. Forecourt boards come with a snap-frame system that allows printed posters to be changed without the use of tools. Some forecourt boards come with a UV anti-glare cover to help protect artwork from sunlight, perfect for sites that change their promotions regularly.

Day-to-day handling counts as much as the spec sheet. A board that folds flat and comes together in a few minutes is far more likely to be used every day than one left in a storeroom.

Placement still needs attention. Wilfully obstructing a public highway is an offence under the Highways Act 1980, and many councils require businesses to seek permission to place boards on the pavement. Some have height limits and want about two metres of clear walking space.

Businesses that are contemplating a Water Base Pavement Sign should research local requirements before deciding on the format of the message. Graphics are good for static directions, safety notices and branding. Frequently changing promotions are better suited to poster-based boards. A few minutes spent comparing capacity, graphics and local rules before purchase can save a business from repeat replacements and avoidable complaints.

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