SEATTLE, WA, [Oct 01, 2026] PointStory, an Amazon Ads partner and Buy with Prime partner agency, today announced the launch of its Amazon US Market Entry Program, a dedicated service that helps European and international brands launch and grow on Amazon in the United States.

Amazon US is the world's largest Amazon marketplace, and many European brands see it as their natural next step after success at home. Yet brands entering the US often face unfamiliar requirements, from tax registration and importing to US product compliance and listing localization. The new program brings these steps together into a single, managed launch process.

"European brands often have excellent products, but the US launch is very different from selling on Amazon in Europe," said [Leszek Lekstan, Co-Founder of PointStory]. "A CE mark doesn't carry over, Amazon won't act as your importer, and a translated listing rarely converts the way it should. Our program is built to take those obstacles off the brand's plate, so they can focus on their product while we handle the launch."

What the program includes

The Amazon US Market Entry Program covers the full launch process:

Account setup. Amazon Seller Central registration, tax interview and account verification for non-US businesses.
Brand protection. Guidance on US trademark filing and Amazon Brand Registry enrollment.
Compliance review. Category-by-category checks against US requirements such as FDA, CPSC and FCC rules.
Logistics planning. Importer of Record, freight and Fulfillment by Amazon (FBA) inbound planning.
Listing localization. US English listings, keyword research, imagery and A+ Content built for American shoppers.
Launch advertising. Sponsored Ads campaigns, review programs and launch promotions to build early sales and ranking.

Once a brand is established on Amazon US, PointStory can extend support to Amazon DSP, Vendor Central and other US marketplaces, including Walmart Marketplace, Target Plus and TikTok Shop, in line with its Amazon first, not Amazon only, approach.

Availability

The Amazon US Market Entry Program is available now to European and international brands. Brands can book a free consultation, and brands already selling on Amazon can request a free account audit, at www.pointstory.io.

About PointStory

PointStory is an Amazon agency based in Seattle that helps European and international brands launch and grow on Amazon US. The agency supports brands through Seller Central and FBA launches, Vendor Central (1P) management, and Amazon advertising, including Amazon DSP and retail media. PointStory is an Amazon Ads partner and Buy with Prime partner agency and has managed over $100 million in ad spend. Learn more at www.pointstory.io.

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PointStory
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https://www.pointstory.io