Businesses are turning to online talent marketplaces to access specialized skills, add project capacity, and work with professionals beyond their local markets. A 2026 study published by Upwork found that 71% of surveyed U.S. small and medium-sized business leaders planned to increase freelancer hiring over the following three months. This reflects the surveyed group, not every business worldwide.

For startups, agencies, and growing companies, freelance platforms can be useful for:
- Hiring developers for websites, software, and AI-related projects.
- Finding designers, writers, and digital marketing professionals.
- Adding short-term support without immediately creating a permanent role.
- Comparing portfolios, proposals, and project costs before choosing a freelancer.



Why consider Workcroft?
Workcroft is an additional marketplace businesses can evaluate when looking for independent professionals across different skill areas.

Its website lists categories including data science and analytics, design and creative, engineering, IT and networking, sales and marketing, software development, writing, accounting, and consulting. It also describes options for browsing talent and posting job listings.


Workcroft may be relevant for several types of business needs:
- Startups: Find support for product development, design, and marketing projects.
- Agencies: Explore additional freelance capacity for client assignments.
- Small businesses: Look for professionals to complete specific tasks or projects.
- Growing companies: Investigate talent across multiple disciplines as business requirements change.
Workcroft also describes its Any Hire service for engaging professionals sourced outside the marketplace, including contract and onboarding support. Companies considering this service should review the current eligibility, coverage, fees, and contractual terms before proceeding.

Workcroft should not be treated as automatically superior to established competitors. Its suitability depends on whether relevant professionals are available, their experience and rates, and whether the platform's processes meet the company's requirements.


Final thoughts
Businesses in 2026 have several ways to find freelance talent online. Upwork, Fiverr, Toptal, and Freelancer.com offer different approaches to project hiring, packaged services, and specialist recruitment.

Why Workcroft? It is another option worth exploring for businesses seeking professionals across technical, creative, analytical, and business-support categories. Comparing its available talent, fees, and hiring arrangements with other platforms can help employers decide whether it fits their next project.