Any activity will be fully beneficial only if it is result oriented and brings the best results possible for the effort. Social media marketing is effective only when the results are directed towards business and brand recognition for the company.
A drab looking website or confusion about navigation and design will make the customer click on the ‘x’ button and increase the bounce rate of your website.
It takes a certain amount of expertise to create great infographics and this is the reason why you need to hire an experienced graphic designer to create them for you.