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<title>Itechseries - Latest News</title>
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<updated>2026-09-20T08:26:39+00:00</updated>
<id>urn:uuid:ed8c0e60-5cec-2a85-d47a-3daac8047879</id>
<entry>
<title>Leading with Purpose: ABM Insights from IBM’s Pooja Raj</title>
<link href="https://news.arcnewswire.com/@itechseries/leading-with-purpose-abm-insights-from-ibm-s-pooja-raj-ewfxokjzf9in"></link>
<id>urn:uuid:608292e2-64a0-9467-2542-fd633d53d974</id>
<summary type="html"><![CDATA[Pooja shared key lessons from her 14-year journey from hands-on campaign execution to architecting globally scalable, insight-led ABM programs.]]></summary>
<updated>2025-07-24T14:45:54+00:00</updated>
</entry>
<entry>
<title>Balancing Global Vision with Local Execution: Julia Kertesz on Modern B2B Marketing</title>
<link href="https://news.arcnewswire.com/@itechseries/balancing-global-vision-with-local-execution-julia-kertesz-on-modern-b2b-marketing-v33g7yrz835m"></link>
<id>urn:uuid:5e40b855-6058-e9e0-9dee-0f257e519828</id>
<summary type="html"><![CDATA[Julia Kertesz, Senior Marketing Manager at Acronis, shares how she drives impactful global B2B campaigns by aligning with sales, localizing content, and leveraging AI.]]></summary>
<updated>2025-07-17T14:08:09+00:00</updated>
</entry>
<entry>
<title>Driving GTM Impact Through Alignment, AI, and Brand-Pipeline Balance: Insights from Riccardo Sponza</title>
<link href="https://news.arcnewswire.com/@itechseries/driving-gtm-impact-through-alignment-ai-and-brand-pipeline-balance-insights-from-riccardo-sponza-mzu6yj9y6f0p"></link>
<id>urn:uuid:409255bf-1162-8440-51c4-df9a38e5b443</id>
<summary type="html"><![CDATA[Riccardo Sponza shares GTM strategies fueled by alignment, AI, and brand-pipeline balance. He stresses shared KPIs across teams, AI-led personalization, and balancing brand with demand. A must-listen for B2B marketers aiming for real business impact.]]></summary>
<updated>2025-06-30T14:12:30+00:00</updated>
</entry>
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